Types Of Paper In Catalog Printing & Packaging Kraft Paper

There are lots of things that are important to brochure design. The cover page design and the style of your brochure's product pages all play essential functions in designing a catalog that will bring in new consumers and sales.

However none of the things discussed above are more vital than the type of paper you will select to print your catalog on. The "feel" of your brochure is important to your potential customers. The longer they have your catalog in their hands, the more product they will buy. In this short article I will go over a few of the many paper choices you have to print your catalog on.

First you require to choose if the cover will be the very same paper as the rest of your catalog. Most of the times the cover will be of much heavier weight then the interior pages.

Second you will need to pick uncoated or layered paper for printing your brochure. Layered paper is for the glossier designs and uncoated is more economical, but can still show your products well.

You have 2 things to consider initially, "Will it be shiny paper or not?", "Will my cover be the same weight as the interior pages of my brochure?"

As soon as you have addressed those two questions the next decision is what the weight of the paper will be. The majority of catalogs go with 60, 70, or 80 lb. weights. It would be 60lb uncoated or covered, 70 lb. Coated or uncoated. 80 lb. Paper usually is just picked for 80 lb. Weight and above. Also, not all paper is determined by weight. Some is measured by thickness or "points".

Now the above is truly over-simplified. There are other kinds of special paper you can pick from. There is textured paper, photographic paper, and other more expensive paper to select from if you are selling a high-end or pricey product.

There are likewise other factors to consider when selecting the paper your catalog will be printed on. Such as the approach of printing you are going to choose.

If you are going to have your catalog printed on a hot-set web press, then you can select uncoated or coated paper. The heat will dry the ink as it prints your brochure. Then the ink air-dries and is soaked up into the paper, if your printer uses a cold-set web press. A cold-set web press can not print on layered paper.

If your printer uses a sheet-fed press then you can choose from any of the high quality documents they have available. The exact same chooses printers that do digital printing.

It will depend a lot on the printer you select. You require to learn what type of paper is readily available and you will want to see samples of the paper to get a much better concept of which one you wish to print your catalog on. Also ask your printer to recommend the various types of paper they believe will be the very best for your catalog.

Here is a list of some of the types of paper your printer might have readily available for you to select from or might have the ability to buy for you.

Four things figure out the quality of the paper, opacity, brightness, surface, and ppi. (Pounds per inch) Brightness affects the contrast and brilliance of the paper. If a paper is too opaque, your text and images from one page will be seen through onto another page that your customer is attempting read more to read.

Ask your printer to supply you with samples or swatch booklets and a catalog for printing your catalog on the numerous kinds of paper before you decide. You know what your spending plan is and paper is only one of the costs you need to consider.


None of the things pointed out above are more important than the type of paper you will select to print your brochure on. In this article I will go over some of the numerous paper options you have to print your catalog on.

There is textured paper, photographic paper, and other more costly paper to pick from if you are selling a high-end or pricey product.

If you are going to have your brochure printed on a hot-set web press, then you can pick covered or uncoated paper. You require to discover out what type of paper is readily available and you will desire to see samples of the paper to get a better idea of which one you want to print your catalog on.

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